Independent UX product copy strategist and writer

Content strategy and copy that encourages your customers to stick around

UX content strategy and planning for apps, software and websites

So, your website and apps bring in some customers. 

But how many stick around to become superfans of your product? 

Areas of friction in your apps and software can stop customers from using your product long term. More than likely they might download, check it out, and then bounce.

Maybe your onboarding, sign up flow, or your CTAs are to blame. But how  do you identify and solve it?

That's where I come in. It's time to sort out your apps and software, for good.

Does this sound like you?

  • Start ups, small businesses, and soloists

    You need to improve user conversions and customer retention but you've got a million things on your plate and a never enough time in the day.

  • Mid-size tech, SaaS, and legacy tech

    Your content has been there a few years now, but it's inconsistent, causes friction in places, and could do with an update.

  • B2B and corporate enterprises

    You need to reduce customer services queries and sort out confusing user journeys to improve engagement and customer satisfaction.

Image shows a computer monitor screen showing a 3 screen app onboarding journey for a community walking app. The app is called Ramblin', it has images of people walking and a muted pink colour scheme.

If so, it’s time to stop second-guessing your product copy.

Get high-converting content design and UX writing that turns your customers into your biggest fans and keeps them coming back for more.

Elena Metcalfe, Taxfix

“Amy’s thoughtful approach to both process and product showed how well she handles complex user flows while ensuring attention to detail is not lost, while keeping the user’s experience in mind at all times.”

3 ways to work with me

  • A white female wearing a yellow jumper sits at a table, there is a black laptop in front of her and a notebook to the side. It's a stock image, but it doesn't look unlike me which is why I chose it.

    1:1 consultancy calls

    £120 for 1 hour / £200 for 2 hours

    Got a smol copy issue and need advice? Let’s hop on a call. You get a whole 60 or 120 mins to talk through a UX content query have and get advice on the best way to solve it.

    Book a call
  • A white female in a blue jumper sits with her back to the camera. Her dark blonde hair is tied up in a bun. She is typing on a black laptop.

    VIP week

    £3500, payment plan available

    In just one week I’ll deep dive into your website, software, or app and identify and solve any issues, give you recommendations, and write you new copy.

    How it works
  • Image shows an opened laptop showing a website with the text 'Everything you need to start an online store and sell online'.

    UX content subscription

    £450 pm, pause or cancel anytime

    Keep me on speed dial for any content queries and copy updates. Unlimited requests and brands, av. 48hr delivery.

    How it works

Nice things folks are saying…

  • A headshot of Ryan Sipes, the MD of Mozilla Thunderbird. Ryan is a white male with slicked back dark hair and ginger stubble.

    “Amy helped us out with UX copy, user research, and content guidelines for a new product we were working on. She was reliable, knowledgeable, and helped us simplify our key messages!”

    Ryan Sipes, Mozilla

  • A back and white headshot of Giulia Miele. Giulia has long dark hair and a fringe. She wear a dark top with a small silver necklace.

    “We hired Amy to help with UX copy for a sports app, and she delivered high-quality results very quickly. She is highly responsive and a pleasure to work with.”

    Giulia Miele, Creative Dock

  • A headshot of Kamel who is a white bald male with dark eyebrows. He wears a black tshirt and looks at the camera in a serious manner.

    “I had the pleasure of working with Amy in a fast-paced environment, and I can testify to her great UX writing skills, commitment, and composure under stress. I recommend Amy as a professional. She was definitely a great asset to our team.”

    Kamel Haouchine, Taxfix

  • Headshot of Subha, who is of indian heritage and has long, dark curly hair. She is wearing a dark blue shirt, pearl earrings and looks at the camera intensely.

    “I had the privilege of working with Amy, a senior copywriter, on several features. She possesses an excellent understanding of the context, asks insightful questions, and delivers captivating copy. I highly recommend her for digital products.”

    Subhashini Venkataraman, Noumena

Who am I? 

(not an existential question. Promise.)

It’s official. Better content = better conversions

A well-crafted user experience that includes clear, concise, and relevant content makes it easier for people to navigate a website or app, leading to increased engagement, satisfaction, and ultimately, a larger user base 🙌

Here’s something I made earlier…

Some of the folks I’ve worked with

Let’s work together.

Interested in working together? Please let me know some deets and I’ll be in touch.